“Talotics - The Art and Science of Digital Online Tactics for Business”

On this site I Share the experiences and lessons learned from Online Marketing, initially developed while building a Software Development and Training Business. Solidified by working full time in Developer Relations and Digital Marketing.

The techniques I used to incorporate social media into my marketing approach:

  • to gain new consultancy clients
  • sell books and ebooks
  • sell online training products
  • position myself as an Expert in my Niche

The techniques I used to:

  • harness unconventional market-place SEO and ranking benefits
  • boost SEO via syndication and content hosting
  • optimise YouTube videos for SEO
  • create content quickly and repurpose for social channels
  • automate SEO and Digital Marketing activities

My Digital and Online Tactics - “Talotics”

Technical Marketing Consultancy and Support

I can help with technical marketing activities including: YouTube Channel Reviews, Social Media Marketing Approaches, Technical Product Showcase Videos, Technical Content Reviews, Custom Automation to automate the “Un-Automatable”.

Learn More.

Previous clients include: SauceLabs, SpotQA, Leapwork, AccelQ

Adopt a Pragmatic Mindset

People often stress if they are doing the right thing. So before you even read the tactics you need to know the following:

  • Just start honestly
  • Develop Incrementally
  • Improve in small steps
  • Study the output of other practitioners
  • Use data to objectively measure your results
  • Subjectively assess your output
  • Develop systems as well as content
  • You have to love the process, not just seek an outcome
  • Start with the platforms you like to use
  • Learn to use the platforms of your target audience

Experiments and Notes

This site is a set of experiments, notes and experiences based on Digital Online Marketing.

I’m basically describing all the tips, techniques, strategies and lessons I’ve had to learn while growing my Software Consultancy business and helping other companies improve their online presence.

I’ve had to learn how to:

  • market myself

  • create YouTube videos

  • write and self publish books

  • create online training courses

  • talk at conferences

  • write blogs

  • market my content via social media: Twitter, Instagram, FaceBook, Linkedin

  • use marketing tools

  • Analytics

  • etc.

  • instagram.com/talotics

  • twitter.com/talotics

  • YouTube