We need to experiment with content length to see what works for our audience.
Or do we?
What if we just wrote content length that was appropriate for the material we were creating?
Have you ever read a blog post that felt overly long because a lot of it was padding? I often wonder if that was because it wasn’t edited, or if the writer was artificially writing a long post - perhaps they were being paid by the word?
Have you ever seen a long post and thought “that looks useful information, but its a bit long. I’ll read that later.”? Did you read it later? I usually don’t.
- I want my content to be read.
- I do want to maximise SEO, but not at the expense of engagement.
- I’d rather my content was read.
Content that is read builds trust, increases engagement, and increases the probability that your call to action will be followed.
Long-form content that works great for SEO and puts you high in the rankings, might not do as well on the call to action.
I prefer to keep my content as short as possible and add value as fast as possible.