Content is either curated or created. But we try to add value when we curate, so curation involves some creation.

You create unique content.

You curate content that you think will add value.

Simple.

But when you curate you also have to create, otherwise you could be anyone, and you want to retain a sense of branding, even when curating:

• add a description when you retweet or share content
• add additional hashtags
• add a question

Add a description when you retweet or share content

Adding a description is your chance to:

• add a little extra value,
• add your personality,
• improve the call to action in the tweet
• explain why your followers should care, making it easy for them to remember why they followed you,
• stand out, even when many people are retweeting the same content.

Add additional hashtags

Adding additional hashtags extends your reach. You might be putting content in front of a new audience and therefore although it is curated, it is unique to that group of people, thereby increasing your value as someone to follow.

Adding hashtags that were not on the original post can also extend the reach of the original content creator which might help you if you are sharing content of an influencer who’s attention you want to attract.

Add a question

Even though you are sharing curated content, you might gain replies to your post which increases engagement with your followers.

Curation is also Creation

Curation should not be a dead catch where you throw something you have found back out into the ocean of content.

Curation is your chance to add additional shine and breath new life into something that you see value in, and you want people who follow you to gain from the value, or demonstrate your value to a new group of people.

Curation is also Creation.