Sometimes you are operating without a specific campaign, or during a campaign you want to take a break from the main campaign but you still want to maintain awareness.
Engage in a Holding Pattern or a “Don’t Forget About Me Campaign”.
This generally means:
- drawing from a pre-prepared backlog of generic brand content
- using Quick Win content
Quick Win content is:
- easy to create
- often curated
- possibly generic, but branded
- something you can create before you need it and add to a backlog
Quick Win Templates
Some tools offer templates for content creation e.g. to tie in to events e.g. Halloween, Pancake Day.
Special Events are Quick Win content:
- pick a template
- change the text e.g. “Happy Halloween from Talotics”
- add the tags
Nothing special, but if you have the right image, and put a little creativity into the slogan then:
- you created content to appear in feeds
- your branding reminds people that you exist
- you might get some likes
And, you can plan for these in advance if you have a calendar that lists upcoming events.
There are many sites online that list these dates and you can add them into your Calendar. Search for:
- special event day calendar
- celebration day calendar
- commemorative day calendar
PromoRepublic has a Calendar like this built in, with templates that you can customize.
Quotes are another Quick Win.
Find a quote, add it into your favourite image tool and share. This is the type of functionaltiy supported by tools like:
PromoRepublic even has a selection of quotes.
There are many sites online that you can pull quotes from:
And social media is filled with these so they can be a staple part of your backlog buffer.
One draw back is that you’ll probably be using the same quotes as everyone else.
Find Your Own Quotes
If you pull your own quotes out of books then:
- you stand a better chance of having unique quotes
- you might learn something as your read the books you’re pulling quotes from
- you can recommend books to read, which might also be a blog post or infographic, so you can create spin off content and also have affiliate links to Amazon
This doesn’t have to be as hard as it sounds.
Use sites like:
Both of these sites have out of copyright books, which are online, and therefore searchable, so if you don’t want to read it you can use a “Search, Clip, Copy & Paste” Strategy:
- search for a topic
- choose a book
- search for keywords that you want quotes about, copy paste from the book into your quote post
Hopefully, you’ll also find books to read, but you can use the “Search, Clip, Copy & Paste” Strategy if you are pushed for time.
Every Day Write down a Quote of Your Own
One of the tactics that I have seen Grant Cardone recommend is to create a Quote every day that motivates you, or sums up something that you learned that day.
You can see the results of this type of strategy on Grant Cardon’s Quote Page.
Clearly this takes discipline, but since these quotes are created by you, you can:
- re-use them in your info products,
- repeat them as often as you like,
- collate them into promotional slides and videos
I periodically do this, but haven’t built it into my day as a habit yet.
You can also go back through your existing content, pull out a quote or, better if it triggers a new quote or thought, then bundle that into an image and post it to your accounts.
If you do this then it might also be worth taking a little time to see if you can spruce up the content when you are there:
- fix a typo
- tighten the content
- add or change the supporting image
- add more links
Try and leave things in better shape than you found them. Unless of course you’ve left so little time for content creation that you are in Grab and Go mode.
You can always curate content and hopefully you’ll add some curation and re-posting time into your schedule.
Try and add a little value on each curation:
- a description of why someone would want to read it
- a new tag to increase the reach of the original post (this also helps expand your reach as well, so you might want to use tags you don’t normally consider)
Maintain a Buffer
If you can, try and maintain a buffer of content that you can easily release.
You never know when you are going to have an emergency that prevents you gaining access to your computer or systems, but if you have a pre-setup buffer then you can use the mobile app and send it out.