The best way to engage with influencers is to first wield influence yourself.
Influencer Marketing is big business:
- Used by Big Business.
- People making money as Influencers.
- Buzzwords used a the big new thing.
Detailed strategies exist for influencers and engaging with influencers on every platform. These are ‘new’ because without the platform they would not exist.
Related buzzwords include:
- Celebrity Endorcement.
- Brand Ambassadors.
- Employee Engagement.
One of the keys to Influencer Marketing is to be an influencer yourself.
And do that first.
Because influencers will see more value in partnering with other influencers.
Deep Pocket Influencer Marketing
If you are not an influencer, and you engage in Influencer Marketing then the main thing you are going to offer an influencer is money.
Without influence, Deep Pockets are required.
The more influence that you can bring to the relationship initially, the less deep your pockets have to be, because you have a reciprocal promotion relationship.
Your influence allows to you to promote the influencer as they use their influence to promote you.