Videos are becoming more widely used. That’s great. There is nothing like a video for retaining interest for a longer period of time.

But…

• Videos on Instagram mobile auto play.
• Videos on Instagram default to playing without sound.
• People read Instagram with the sound off.

A video with a person talking, where the viewer can’t hear anything is an instant ‘move on’.

Add Subtitles or Captions to your video

Assume that the viewer has sound turned off.

Does your video make any sense?

If not, then you need to add captions or subtitles to the video.

This takes longer, but you’re putting the effort in for the viewer and the reader.

Guaranteed - if you want views you need to show words they can use.