I’m sure Google will redirect you to the correct domain based on your preferences or GEO location
type in the Google search that I want to monitor
check that the results are what I expect
refine the search until I get the results I want
click [Create Alert]
If I want to monitor Instagram Marketing.
I would create a search for "Instagram Marketing". I put it in quotes because I want the exact search term.
In the results I see that results on SnapChat are coming back. I don’t use SnapChat so I don’t want that in my results so I amend the search to include -snapchat.
So my actual search was:
"Instagram Marketing" -snapchat
The secret to success with Google Alerts is learning how to use Google Search.
You can learn this over time because it is easy to edit and delete Google Alerts as you learn to search more effectively.
I don’t know if Google have a a limit on number of Alerts. I don’t think they do. I couldn’t find an authorative answer - all the answers I saw suggested 1000 alerts. Which seems plenty. But you can always setup more Google Accounts if you need more!
Add this to your tool list
This is a incredibly useful tool. It’s free from Google, as long as you’ve got a Google account go off to google.com/alert and start using this as a Secret Weapon in your marketing.
We know that signing up to email lists is really useful: you get curated content from other people. This is essentially curated content from Google that is relevant to the search terms and is very timely and up to date.
If you can learn how to use Google searches effectively to narrow in on your niche. You can receive news on a daily basis, that you can curate or just use to trigger ideas for your content marketing.