POST
Switch Off Auto Tweeting Vanity Metrics
Author: Alan Richardson
I use tools that monitor my social media accounts and send me emails about how I’m doing.
They do not auto tweet vanity metrics on my behalf. I suggest you switch off the vanity metric auto reporting.
From the web sites and FAQs, it looks as though the tools have a ‘please do not auto-tweet these stats on my behalf’ configuration option. I haven’t used the tools to find out.
Sadly, the auto-tweets that I have seen have put me off evaluating these tools… until now.
In my consultancy account Twitter feed this evening I saw a post for
“My week on Twitter: 1 Mention, 2 New Followers, 1 Reply, 2 Tweets. See yours with …”
and
“6 people followed me and 5 people unfollowed me // automatically checked by …”
The tools people seem to use for this are free:
And sumall.com actually looked like it might be a useful addition to my toolbase but these tweets were putting me off.
Switch off the Performance and Thank You Tweets
In Sumall, use the settings menu and switch off the “Thank You Tweet” and the “Performance Tweet”.
If you have connected Facebook then also switch off the “Performance Posts”
To my mind, these are really promotional tweets for the tool, rather than actually improving engagement. And I’ve seen tweets from other users complaining about these ’engagement’ tweets in the past
Sumall
Now that I know I can switch these off, I’m having a play with Sumall.com
It is possible to connect multiple Twitter accounts, and multiple Instagram accounts.
If you are using Sumall.com from the same browser that you normally use the accounts then you may have to logout of Twitter and Instagram to connect more accounts otherwise it will default to the account you are logged in on the browser.
I’m not convinced that I need to monitor payment processing accounts like Paypal, Stripe, Shopify and Clover; or my ebay transactions.
But I’m interested in seeing a summary of Twitter, Instagram, Facebook, YouTube, LinkedIn and Pinterest since I already monitor these by hand on a weekly basis using a spreadsheet.
Built in Analytics
The built in Analytics for Twitter and YouTube are pretty good.
LinkedIn you have to go pro to get any decent analytics.
Instagram you need to convert you account to a Business account, which requires a facebook page first.
I’ll be interested in seeing if having a daily and weekly summary emailed to me causes me to investigate the System analytics more, or less.