I just added an email into my swipe folder as a reminder of something not to do. Do not make the content of your email a thumbnail of a pdf with a link to the pdf.

We might be using social media to market, and we might value followers on those platforms, but there is still a lot of power in having a mailing list.

I have been incrementally building the web site: building content, adding a few pages, and now it is time to add a “Contact Us” page. For a first quick and easy MVP, I use Google Docs.