Video

List videos are often viewed as ‘cheap’ and ’easy’ content. And people often use them for affiliate marketing. But we need to make sure they add value to the audience and here are tips to help.

I received an email from a company today to sign up for a webinar they were running, and I had a quick look at their site to see how they were promoting and using webinar recordings. I’m not sure their strategy works well. Here is what I found.

Webinar Sign Up Pages

Webinar sign up pages are often provided by the webinar companies and there may not be much you can do about them.

Video marketing is often thought of as a very general approach, with a broadcast message to as many people as possible. But it doesn’t have to be, I use tools for customised personalised video marketing and I’ll explain how in this blog post.

I recorded a video, and thought it would be easier to upload as an animated gif. I decided to look at ffmpeg and see if it can create animated gifs, and it can.

In this post I explain how.

Having created a video, I want a call to action image that plays after the video is complete, and I want this to be standardised for a lot of my videos.

I can do that with ffmpeg

I want to create IGTV videos without any extra video editing, and with a few additional ffmpeg commands, and by creating a header image, I can do that.

I release a lot of videos. They tend to be ’evergreen’ which means I want to promote them for a long time.

To do that I really need a transcription of the video.

I want to create smaller excerpts of my YouTube videos. I upload these small videos to Linkedin, Twitter and Instagram. And they will drive traffic to the main video on YouTube.

And I want to do that without any extra video editing.

I’ve been using a Mac more and I’ve noticed that the mp4 files generated by Camtasia on the mac are much bigger than those generated on the PC.

A recent conference talk recording was output at 5.74 gig which meant I couldn’t upload on my Vimeo plan so I had to find a way to compress the file.

I now use a paid Vimeo plan as part of my marketing efforts. Here’s why and how I use it.

If I was giving companies advice on where to host marketing videos I wouldn’t suggest YouTube as the main host.

Rookie mistake - I recorded a video while my external hard drive was on and it added a lot of noise and vibration into my recording.

But… it can be fixed.

I have tried and failed to have SnagIt save an animated gif. Fortunately, on Windows I can download the free tool ScreenToGif.

I recently uploaded a video to YouTube and it was automatically analyzed as “Not suitable for all advertisers”, which in YouTube speak means “No monetization”.

I’ve never made a lot of money from YouTube. The YouTube revenue has probably paid for the software and hardware that I use to create videos. But this made me stop and think about my video strategy.