Marketing requires Attention.
Platforms provide ‘reach’.
Attention Marketing is a common enough term. You can find it a lot in
Gary Vaynerchuk’s work and you can read about it in Purple Cow.
You need to grab someone’s attention. You need to create content that keeps someone’s attention. But you also need to act on that attention.
Don’t take it for granted.
If you can grab someone’s attention on YouTube then Youtube will put your videos in front of other people.
And if you can capture the attention of those people, then the platform will reward you with more reach.
But what are you grabbing their attention for?
What is your aim?
Do you just want them to consume your content?
Do you want them to remember you?
Or do you want them to Act?
Your call to action needs to be obvious while you still have their attention.
That sounds easy.
But it is also easy to wait until the end of your content to promote your call to action.
And you might have lost their attention by then.
Be clear on your Call To Action for every piece of content you create
Make the call to action obvious in your content
Create your content for the primary platforms where you can get attention
Harness the platform to extend your reach
Repurpose content for secondary platforms
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