The problem with social media I encounter is not ‘creating the content’, the problem is ‘finding the time to promote the content’.

I try and address this by:

• re-purposing content
• syndicating content

As I learned to use Instagram, one of the first tactics I learned was to add my hashtags as my first comment on the post.

But I wasted time looking for a tool to do this. You don’t need a tool to do this.

I use a static site generator HuGo for Talotics.com.

This is an ongoing collection of tips, to remind me of amendments I’ve made when working with HuGo.

You can pretty much move from any piece of content to any other piece of content.

Longer content (e.g. presentations, talks, ebooks, blog posts) are converted to smaller pieces of summary or promotional content.

Strategy is different from Tactics.

Strategy is your longer term aim and vision.

You can use multiple tactics for implementing a strategy. You can change your mind about what tactics you use and experiment with new approaches - all the while keeping to the same strategy.

Every platform is a micro blogging platform if you view it in the right way.

Most people don’t use the description in Instagram for content very well. This is a missed opportunity.

People often associate a ‘blog post’ with blogs, and nothing else.

We need to get in the habit of looking at the features of each platform and considering them as content placeholders. By doing this, every platform becomes a micro blog post platform.