Tactics that you can use to improve your Digital and Online Marketing.
Browse a list of all posts in a single archive page here.
Finding Time to Promote via Re-purposing and Syndication
The problem with social media I encounter is not ‘creating the content’, the problem is ‘finding the time to promote the content’.
I try and address this by:
- re-purposing content
- syndicating content
Multi-site publishing with StoryChief and static websites
Pushing content to multiple platforms is a real pain. What software can help with that?
I’m currently experimenting with StoryChief
Growth Hacking the spammy way
If you want to “Growth Hack”, don’t spam people, instead try to add value and draw them in.
How to reduce the size of Camtasia Generated mp4 files using ffmpeg
I’ve been using a Mac more and I’ve noticed that the mp4 files generated by Camtasia on the mac are much bigger than those generated on the PC.
A recent conference talk recording was output at 5.74 gig which meant I couldn’t upload on my Vimeo plan so I had to find a way to compress the file.
Marketing Requires Attention and A Call To Action
Marketing requires Attention.
Platforms provide ‘reach’.
Steps to become GDPR compliant
As a small business, I wasn’t particularly aware of the implication of EU GDPR which starts to be enforced on 25th May 2018. But it will impact me, and any small business that actually engages in direct marketing or sells products. And that might include you.